Marketing Management 2e:
A Customer-Centric Financial Approach
Kenneth E. Clow Ph.D.
University of Louisiana-Monroe
Digital Options start at $39.95
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Supplements: Problems Workbook, Solutions Manual, Lecture Slides,
Test Bank CD
3 Quick Things about 2e:
1. An emphasis on the tasks and challenges associated with entry-level and first-line marketing positions.
2. Entry-level marketing employees often find that they will be expected to assess marketing programs, both before
they are launched and again after they have been launched. Consequently, the text provides financial analyses of
marketing programs and decisions discussed in each of the chapters.
3. Current texts place too much emphasis on branding and not enough on customer service and customer loyalty.
A focus on customer service is seen in every chapter of 2e.
*Suggested for initial review, if you are so inclined. Digital Samples help keep our prices affordable. If you like what you see, and prefer print, we'll be happy to send a paperback copy.