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Marketing Research Principles 2e: Putting Research into Practice

Kenneth E. Clow Ph.D, University of Louisiana-Monroe

Karen E. James Ph.D, Louisiana State University at Shreveport

Digital Options start at $39.95

Print + Digital Bundles start at $49.95

Supplements:  Instructor's Manual, Lecture Slides, Test Bank-Test Disk, SPSS Data Sets,

Video Labs (with assignments), Web-based Instructor Resources, Author Blog

3 Quick Things about 2e:

   1. strong emphasis on how to use marketing research to make better management

       decisions (w/application of marketing research to marketing and business situations)

   2. focus on understanding and interpreting marketing research studies

   3. integration of data analysis, interpretation, application, data presentation, and decision

       making throughout the entire text.

 

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