Marketing Research Principles 2e: Putting Research into Practice
Kenneth E. Clow Ph.D, University of Louisiana-Monroe
Karen E. James Ph.D, Louisiana State University at Shreveport
Digital Options start at $39.95
Print + Digital Bundles start at $49.95
Supplements: Instructor's Manual, Lecture Slides, Test Bank-Test Disk, SPSS Data Sets,
Video Labs (with assignments), Web-based Instructor Resources, Author Blog
3 Quick Things about 2e:
1. strong emphasis on how to use marketing research to make better management
decisions (w/application of marketing research to marketing and business situations)
2. focus on understanding and interpreting marketing research studies
3. integration of data analysis, interpretation, application, data presentation, and decision
making throughout the entire text.
*Suggested for initial review, if you are so inclined. Digital Samples help keep our prices affordable. If you like what you see, and prefer print, we'll be happy to send a paperback copy.