Recently published (2019 copyright).
International Marketing 6e
Dana-Nicoleta Lascu, Ph.D. University of Richmond
George L. Hiller, J.D. University of Richmond
Digital options start at $39.95 Print + Digital Bundles start at $49.95
Supplements: Instructor Manual, Test Bank formatted for the major LMS platforms,
Lecture Slides, and these new supplements:
+ Quizlet Study Sets for Student Self-Testing ($9.95)
3 Quick Things about 6e:
· Written during a turbulent period of protectionist actions, with the vast benefits of free trade questioned and
aggressively challenged, along with the existing world order, this new edition offers insights into disruptive trade,
economic, and political environmental developments and their effect, direct and indirect, on marketing.
· As always, this book reflects Dana-Nicoleta Lascu’s teaching philosophy: presenting vivid, real-world examples
that help students to better understand international marketing theory. Professor Lascu shares her own perspectives
as a product of different cultures who has experienced and observed marketing on five continents.
· Includes new coverage on services exports and the booming international e-commerce and e-payments sectors + new insights into international marketing in emerging markets, with new and current examples from emerging markets,in particular, from Latin America and Africa + All cases have been revised, with current company examples, and industry and international trade developments. Several new cases were added.
* Suggested for initial review, if you are so inclined. Digital samples help keep our texts affordable. If you like what you see, but prefer to take a closer look in print, we'll be happy to follow up with a paperback review copy.