2nd edition · 2021 copyright
General Zoology: Investigating the Animal World
A one-semester general zoology textbook for mixed majors and nonmajors. Research-based, content-driven, and written at an appropriate level for incoming freshmen with an average background in biology.

About this publication
Textbook Media Press presents GENERAL ZOOLOGY (2e), a one-semester general zoology textbook for mixed majors and nonmajors. This text is research-based, content-driven, and written at an appropriate level for incoming freshmen with an average background in biology.
General Zoology has been designed and written to be:
- Readable and interesting in tone, not encyclopedic.
- Understandable, not term-and-terminology driven.
- Connected to students’ personal life experiences.
Previously published by Jones & Bartlett, this textbook is content (ideas) driven and not consumed with terms and terminology (definitions). Terms and scientific names are used when and where appropriate to illustrate and explain the concepts and ideas inherent in a particular chapter.
Many college biology textbooks are written at a higher technical level than they should be. This one is written at an appropriate level for students with limited exposure to science concepts or writing, and it is based on current educational research and best educational practices, not tradition.
5 things to know about 2e
- Previously published by Jones & Bartlett. The second edition is research-based but also readable.
- Content (ideas) driven, not consumed with terms and terminology. Terms and scientific names appear when and where they illustrate a concept.
- Based on current educational research and best educational practices, not tradition.
- Written at an appropriate level for students with limited exposure to science concepts or scientific writing.
- Connected to students' personal life experiences.