Strategic Marketing Management 4e 2020 copyright
Syed Akhter, Ph.D.
Barney Pacheco, Ph.D.
University of the West Indies, St. Augustine
Digital Options start at $39.95
eBook + Print Bundles start at $54.95
Supplements: Instructor's Manual, Test Item File formatted
for major LMS vendors; PowerPoint Lecture Slides
3 Quick Things about 4e:
1. 12 new cases focusing on new business models, technological developments,
and marketing strategies
2. New chapter on digital marketing
3. Provides wide geographic perspective to prepare students for decision making
in a complex, interdependent, and integrated world
*Suggested for initial review, if you are so inclined. Digital samples help keep our prices affordable. If you like what you see, but prefer print for a deeper review, we'll send a paperback review copy.