Strategic Marketing Management 4e            2020 copyright

Syed Akhter, Ph.D.           

Marquette University 

Barney Pacheco, Ph.D.

University of the West Indies, St. Augustine

Digital Options start at $39.95

Print + Digital Bundles start at $49.95

Supplements: Instructor's Manual, Test Item File formatted

for major LMS vendors; PowerPoint Lecture Slides

3 Quick Things about 4e: 

1. 12 new cases focusing on new business models, technological developments,

     and marketing strategies 

2. New chapter on digital marketing 

3. Provides wide geographic perspective to prepare students for decision making

in a complex, interdependent, and integrated world

 

 

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