Marketing

 

We're seeing the adoption base for our marketing list grow substantially each year.  This year we'll be publishing new editions of Principles of Marketing Research and Strategic Marketing Management. Other popular titles recently published in new editions include Marketing Essentials, International Marketing, and Retailing.​

 

Click on the title of interest below for more information and TOC.

 

 

Marketing: Essentials 7e    Lascu   

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Marketing: Marketing in the 21st Century 12e  Evans | Berman

 

Marketing Management 2e  Clow

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The Essentials of Marketing Research 4e  Silver et al   

 

Principles of Marketing Research 3e    Clow | James  

 

Consumer Behavior 5e    Wrenn | Loudon | Della Bitta

Strategic Marketing Management 4e   Akhter & Pacheco

 

International Marketing 6e   Lascu & Hiller 

 

Retailing 3e   Ogden | Ogden