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We're seeing the adoption base for our marketing list grow substantially each year.  Check out our new 8th edition of Marketing Essentials (2024 copyright). Recent new editions include our Retailing, Consumer Behavior, Marketing Research and International Marketing. If you are considering writing a marketing textbook for your course, we'd welcome the chance to talk with you.
Click on the title of interest below for more information and TOC.

Marketing: Essentials 8e    Lascu   

Marketing: Marketing in the 21st Century 12e  Evans | Berman
Marketing Management 2e  Clow

The Essentials of Marketing Research 4e  Silver et al   
Principles of Marketing Research 3e    Clow | James  
Consumer Behavior 6e    Akhter | Wrenn | Loudon | Della Bitta

Strategic Marketing Management 4e   Akhter & Pacheco
International Marketing 7e   Lascu
Retailing 4e   Ogden | Ogden | Jones

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