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Marketing
We're seeing the adoption base for our marketing list grow substantially each year. Check out our new 7th edition of International Marketing. Coming this fall 2022 are new editions of our Retailing and Consumer Behavior titles. Other popular titles recently published in new editions include Marketing Essentials, Marketing Management and Marketing Research.
Click on the title of interest below for more information and TOC.
Marketing: Essentials 7e Lascu
Marketing: Marketing in the 21st Century 12e Evans | Berman
Marketing Management 2e Clow
The Essentials of Marketing Research 4e Silver et al
Principles of Marketing Research 3e Clow | James
Consumer Behavior 6e Akhter | Wrenn | Loudon | Della Bitta
Strategic Marketing Management 4e Akhter & Pacheco
International Marketing 7e Lascu
Retailing 4e Ogden | Ogden | Jones
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