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Marketing
We're seeing the adoption base for our marketing list grow substantially each year. Check out our new 8th edition of Marketing Essentials (2024 copyright). Recent new editions include our Retailing, Consumer Behavior, Marketing Research and International Marketing. If you are considering writing a marketing textbook for your course, we'd welcome the chance to talk with you.​
Click on the title of interest below for more information and TOC.
Marketing: Essentials 8e Lascu
Marketing: Marketing in the 21st Century 12e Evans | Berman
Marketing Management 2e Clow
The Essentials of Marketing Research 4e Silver et al
Principles of Marketing Research 3e Clow | James
Consumer Behavior 6e Akhter | Wrenn | Loudon | Della Bitta
Strategic Marketing Management 4e Akhter & Pacheco
International Marketing 7e Lascu
Retailing 4e Ogden | Ogden | Jones
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