Marketing
We're seeing the adoption base for our marketing list grow substantially each year. This year we'll be publishing new editions of Principles of Marketing Research and Strategic Marketing Management. Other popular titles recently published in new editions include Marketing Essentials, International Marketing, and Retailing.
Click on the title of interest below for more information and TOC.
Marketing: Essentials 7e Lascu
Marketing: Marketing in the 21st Century 12e Evans | Berman
Marketing Management 2e Clow
The Essentials of Marketing Research 4e Silver et al
Principles of Marketing Research 3e Clow | James
Consumer Behavior 5e Wrenn | Loudon | Della Bitta
Strategic Marketing Management 4e Akhter & Pacheco
International Marketing 6e Lascu & Hiller
Retailing 3e Ogden | Ogden
