Marketing in the 21st Century 12e
by Joel R. Evans, Ph.D. and Barry Berman, Ph.D.
Both from Hofstra Univerity
Digital Options start at $39.95 Print + Digital Bundles start at $49.95
Supplements include Instructor Manual; Test Item File; Test Bank CD; PowerPoint Lecture Slides; Marketing Exercises for Students; Strategic Marketing Planning Workbook
New Supplement: Web-based assignments, assessments and grade book apps in premium eBook version: just $59.95. (Click here for more.)
3 Quick Things about 12e:
1. Marketing in the 21st Century is not just a catchphrase. It signifies the authors’ focus on both the traditional and emerging marketing concepts that are essential for the future success of any organization or person, presented in a technologically advanced pedagogical format.
2. A proven, perennial performer...now available with new, affordable options...
covers emerging topics in detail, but also does so in an interactive, dynamic manner.
3. 12e is loaded with links to web sites and YouTube videos carefully vetted by the authors. There are more than 2,000 hotlinks to actual Web sites distributed throughout, links to more than 100 YouTube videos, a list of “Web Sites You Can Use” in each chapter, and more.
*Suggested for initial review, if you are so inclined. Digital samples help keep our textbooks affordable. If you like what you see, but prefer print for a closer review, we'll follow up with a paperback review copy.