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The Essentials of Marketing Research 4e

Silver, Stevens, Kernek, Wrenn & Loudon

Digital Options start at $39.95 eBook + Print Bundles start at $54.95


Instructor’s Manual, Test Item File | Test CD, PowerPoint Lecture Slides, SPSS Data Sets

3 Quick Things about 4e:

1. Previously published by Routledge, 4e guides the student in designing, conducting

and interpreting marketing research.


2. Concise (450 pages) with 24 cases and free SPSS data sets for your students.


3. This comprehensive textbook covers the full range of marketing research topics found in the typical undergrad course.



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*Suggested for initial review, if you are so inclined. Digital samples help keep our textbooks affordable. If you like what you see, but preview print for a closer review, we'll follow up with a paperback review copy.  Thanks!

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