Consumer Behavior: Putting Theory into Practice 5e
Bruce Wrenn, Ph.D. David Loudon, Ph.D. Al Della Bitta
Andrews University Samford University University of Rhode Island
Digital Options start at $39.95 Print + Digital Bundles start at $49.95
Supplements include Instructor's Manual, PowerPoint Lecture Slides, Test Item File | Test CD,
Video Labs with Student Assignments
3 Quick Things about 5e:
· Previously developed and published by McGraw Hill, 5e is a more concise alternative (approximately 450 pages)
to the old-style exhaustive, encyclopedic approach of the major competitors.
· 5e thoroughly incorporates marketing realism, stressing the application of conceptual material to marketing
strategies and decision making in the private, public, and nonprofit sectors.
· Considerable effort has been made to present the material clearly and in a style that is readable, interesting, and motivating to students. Unnecessary jargon has been avoided, and behavioral concepts have been defined in simple language. Each chapter concludes with a section on “putting the theory into practice” and managerial summaries to reinforce major points.
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