Marketing: Essentials 6e
by Kenneth E. Clow, Ph.D. Dana-Nicoleta Lascu, Ph.D.
University of Louisiana, Monroe University of Richmond
Digital Options start at $39.95 Print + Digital Bundles start at $49.95
Supplements include Instructor Manual; Test Bank formatted for the major LMS platforms; PowerPoint Lecture Slides; Video Lab w|Student Assignments; Quizlet Study Apps
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3 quick things about 6e:
1. 6e is a total overhaul from previous editions. It's shorter, more concise
(under 500 pages), loaded with color and contemporary examples.
2. More tech, more B to B, more international. Includes cases.
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