Just Published! New edition:
Marketing: Essentials 7e
Dana-Nicoleta Lascu, Ph.D.
University of Richmond
Digital Options start at $39.95 eBook + Print Bundles start at $54.95
Supplements include Instructor Manual; Test Bank formatted for the major LMS platforms; PowerPoint Lecture Slides; Video Lab w|Student Assignments; Quizlet Study Apps
New with 7e: Web-based assessments and grade-book apps
in premium eBook version: just $59.95. (Click here for more.)
3 quick things about 7e:
1. 7e is a shorter, more concise treatment than most competitors and is known for its "easy read" and memorable examples.
2. More tech, more B to B, more international. Includes cases.
3. We keep adding adopters! Users like our affordable prices and the competitive supplement package (including a video lab supplement)! A great alternative to the traditional entries.
*Suggested for initial review, if you are so inclined. Digital samples help keep our textbooks affordable. If you like what you see, but prefer print for a closer review, we'll follow up with a paperback review copy.