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Just Published! New edition:

Marketing: Essentials 7e

Dana-Nicoleta Lascu, Ph.D.

University of Richmond


Digital Options start at $39.95  eBook + Print Bundles start at $54.95

Supplements include Instructor Manual; Test Bank formatted for the major LMS platforms; PowerPoint Lecture Slides; Video Lab w|Student Assignments; Quizlet Study Apps

New with 7e: Web-based assessments and grade-book apps

in premium eBook version: just $59.95. (Click here for more.)

3 quick things about 7e:

1. 7e is a shorter, more concise treatment than most competitors and is known for its "easy read" and memorable examples.

2. More tech, more B to B, more international. Includes cases. 

3. We keep adding adopters! Users like our affordable prices and the competitive supplement package (including a video lab supplement)! A great alternative to the traditional entries. 


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Request a Digital Review Copy *

*Suggested for initial review, if you are so inclined. Digital samples help keep our textbooks affordable. If you like what you see, but prefer print for a closer review, we'll follow up with a paperback review copy.

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