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Selling Financial Products in Today's Environment 1e
James B. Bexley, Ph.D.
Sam Houston State University
Digital Options start at $19.95
Print + Digital Bundles start at $34.95
3 Quick Things about Bexley 1e:
1. Emphasizes the special aspects related to selling/marketing in the banking industry,
with special attention given to selling implementation
2. The biggest problem with getting into the selling mode for most people is the fear of failure. This book is designed
to take the fear out of selling by presenting the key theoretical aspects of selling and showing the student how to apply
them in a manner that will promote success in the selling of financial products.
3. Both financial products and services are addressed. With cases, exercises, questions, and assignments will be used to
amplify text materials.
* Suggested for initial consideration, if you are so inclined. Digital samples help keep our prices affordable. If you like what you see, but prefer to take a closer look in print, we'd be happy to follow up with a paperback copy.
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